Excerpt: I managed to push for Design Sprint and research on the ground, to understand not only business goals/vision, but also the user needs, goals, challenges, and context.
Product
Excerpt: to compete with the startups, which move faster and engage users more, Telco needs to transform the mindset and the way we do things. I introduced Design Sprint and move things faster to come up with a better experience.
Excerpt: How I started to simplify the site with simpliflying the style, the IA, and drive the responsive initiative to reach more users through browser-based experience that works on low-end phone.
Process
Excerpt: driven by user feedback, data, and collaboration between different team, we’re redesigning the e-wallet app to focus on things that matter and a more engaging experience that help users to achieve their goals.
Significant improvement in product development process, cutting down time from 5 weeks to just 3 days.
Excerpt: driving LOOP, the 3rd largest revenue generator for Telkomsel. Using research to inform design and new services.
Excerpt: I managed to drive the conversation from UX/UI improvement, to a more strategic discussion, that brought multiple stakeholders in the same room, and agreed on the direction of the product in 2019.
Jelly beans pastry brownie dragée danish soufflé brownie I love. Sesame snaps I love wafer jelly beans pastry. Tart oat cake ice cream halvah muffin jelly bear claw.